Bynder SurveySmall Business Marketing, Big Digital Challenge

Challenges and concerns of small and midsize businesses around digital marketing content

What's inside How technology roadblocks might be holding marketers back

The aim of this research was to find out how marketers in small and midsize businesses operate in today’s digital era, and what are their biggest roadblocks when it comes to content and creative file management. Amidst what we call “the content chaos”, where’s the hidden opportunity to succeed? Bynder collaborated with third party research firm Survata to gain insights from more than 500 CEOs and marketing decision makers at U.S. organizations with 300 employees or less across various industries. This research focuses on:

  • How small business marketers deal with more content production?
  • Will simple file storage solutions suffice, or is there a need for more than storage?
  • Will small business decision makers increase resources to keep up with content demand, or will the bottleneck get even greater?

About Bynder

Bynder is the fastest and most efficient way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to manage and share creative files such as graphics, videos and documents. More than 250,000 brand managers, marketers and creatives from 450+ organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines use Bynder to collaborate in real-time; review and approve marketing materials; auto-format and resize files; and make the right content available to others at the click of a button.

Founded in 2013 by CEO Chris Hall, Bynder is headquartered in Amsterdam with offices in Boston, London, Barcelona, Rotterdam and Dubai. For more information, visit or follow Bynder on Twitter @Bynder.