2019 State of Branding Report

Marketing leaders refine their digital investments

This report will unpack five key findings—with some deeper dives—that provide invaluable insights on both the current and future states of branding. At a glance, our results reveal the typical challenges and opportunities that marketers are now grappling with as they contend with the rapid changes to tech advancements and consumer behavior:

State of branding


State of branding

Research conducted among 500+ marketing decision-makers

  • For the second year in a row, identifying the right tech to serve as an extension of a brand continues to be a top challenge for many of today’s companies
  • Customer experience is believed to be the most effective way to differentiate a brand from competitors and engage with consumers
  • Marketers are more reliant on social media than ever before, but many are wary that frequent algorithm changes are a major threat to online brand engagement
  • Companies are ramping up investment in branded visual content to help boost visibility and cut through the digital noise.

Download the report