Bynder SurveySmall Business Marketing, Big Digital Challenge

Challenges and concerns of small and midsize businesses around digital marketing content

What's insideHow technology roadblocks might be holding marketers back

The aim of this research was to find out how marketers in small and midsize businesses operate in today’s digital era, and what their biggest roadblocks are when it comes to content and creative file management. Amidst what we call “the content chaos”, where is the hidden opportunity to succeed? Bynder collaborated with third party research firm Survata to gain insights from more than 500 CEOs and marketing decision makers at U.S. organizations with 300 employees or less across various industries. This

Research focuses on:

  • How small business marketers deal with more content production
  • If simple file storage solutions suffice, or if there is a need for more than storage
  • Will small business decision makers increase resources to keep up with content demand, or will the bottleneck get even greater?

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