How to Measure DAM ROI

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For most companies, implementing a DAM system is a financial no-brainer. A positive net return is usually possible in the first year based on cost savings alone. Brand equity and legal risk can be figured in, but are trickier to calculate – especially in the short term. Many companies choose to justify the investment based on cost savings and see a stronger brand and reduced legal exposure as upside.

The framework in this guide will help you figure out how much money a digital asset management system is likely to save you. This model is based on objective figures that you can look up and calculate or accurately estimate. You can also adjust your assumptions to come up with more conservative or aggressive scenarios.

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