Groupe SEB & Bynder


For 160 years, Groupe SEB has been on a mission to be the world leader in small domestic equipment. Discover why Groupe SEB selected Bynder as its Digital Asset Management platform.

"Bynder makes it possible to import, search, view and share all content of the Groupe SEB brands in a few clicks. This tool is at the heart of our digital acceleration, helping each user to easily access the media and product lines they need.”

Serge Miard, Head of Digital Marketing & eCommerce - Groupe SEB

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