More Engagement, Less Management

The Marketer’s Guide to DAM

Learn how marketers are using DAM to optimize their creative workflow.

What was already a demanding job has only been made more challenging by digital communication, ecommerce and social media. Although these powerful new tools have opened many new opportunities and made marketing work vastly more quantifiable, they’ve also made it vastly more complex.

Marketers now sit at the helm of dozens of specialized technologies that, ideally, give a deeper understanding of and stronger connection to consumers.

But these technologies require a constant diet of new content and images. Whereas marketing content used to have a shelf life measured in months, today’s social and digital content expires in just minutes.

Marketers find themselves at the mercy of this insatiable content monster, and they’re working harder and harder to keep up.

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