More Creative, Less Process: The Creative Director’s Guide to DAM

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Beautiful design requires time and clear head space. But the avalanche of creative demands in our modern digital world means creatives struggle to find uninterrupted time to zone out and hone in.

Digital asset management (DAM) technology is helping creative teams operate at the pace of digital marketing demands. Originally created as a repository for finished images, designs and other creative assets, DAM now functions as the foundation for a modern and streamlined creative workflow.

This guide introduces new capabilities and describes how creative directors, graphic designers, art directors and other creative professionals are using digital asset management to remove some of the hazards on the road to creative bliss.

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