The Core Four: Essential Marketing Technologies

Learn which applications are essential for marketing

There are now thousands of marketing technologies spread across dozens of categories to support all kinds of specific use cases. But there are just four applications that are absolutely essential for digital transformation. This small collection of capabilities allows teams to support the complete marketing content lifecycle.

Three of these you’ll find consistently in marketing organizations of all shapes and sizes: marketing automation (MAP), content management (CMS) and customer relationship management (CRM). Surprisingly, one of them you’ll find only about 35% of the time. 

Download this guide to understand how to fit the core technologies together to support the complete marketing cycle, and use them to connect essential data and content for your marketing strategy.