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What's inside A Successful Rebranding Process on a Global Scale

DPDgroup is the international parcel delivery network of GeoPost, a wholly-owned subsidiary of France’s La Poste. In order to focus on increasing growth, and create a greater sense of brand unity, GeoPost announced its new international and commercial brand identity, DPDgroup. The initial rebranding involved the design of the new logo and the integration of different brands, such as Chronopost, France, into the logo family of DPDgroup.

DPDgroup’s marketing team has been relying on Bynder’s easy-to-use branding automation solution to deliver new branding and marketing materials to a large global team, and streamline their rebranding process.