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What's inside Brand consistency challenges of a global organization

AkzoNobel, a worldwide leader in paints, coatings, and specialty chemicals, faced a huge challenge when ensuring brand consistency throughout the whole organization. It was particularly difficult to collaborate efficiently with decentralized teams worldwide.

With Bynder, AkzoNobel has one central point to communicate their brand identity guidelines to all employees, and create, update and share their communications and marketing materials with relevant stakeholders.