Free e-reportBranding Trends 2016

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What's inside Four Branding Trends to Watch in 2016

Bynder’s report on Branding Trends 2016 aims to provide branding professionals insights into how branding is evolving in a consumer-centric, digital age. We interviewed over 250 global brand managers and CMOs on the challenges they face, current practices and where they think the future of branding is heading.

Using their insights and looking back on developments in 2015, we identified four trends which we think will impact the way companies approach branding in 2016.

In this whitepaper you'll learn

  • Why return on engagement is the new ROI
  • Why brand management technology is integral to global branding efforts
  • Why brands are adopting a choice-based advertising model on mobile